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Film distributor In The Air appoints Dennis Zuijdervliet as General Manager

October 11, 2022

In The Air BV, Dennis Zuijdervliet will be appointed as General Manager as of October 1. Zuijdervliet has over twenty years of experience in business development within the entertainment and fitness industry and digital distribution. He joins the board of the company and becomes responsible for the day-to-day management, as well as the creation and implementation of a clear vision for the future.
Zuijdervliet is a well-known name in the Dutch film industry. He has worked at Sonopress, a subsidiary of Bertelsmann, among others. Under his leadership, Sonopress has become one of the largest independent suppliers of DVD services worldwide in just a few years. He was also Managing Director at A-Film. He then spent more than 12 years as a consultant in business development and (interim) management in technology and operations (at New Line Cinema and Fit For Free) and physical and digital distribution (Warner Home Video, Ziggo). Since 2020, Zuijdervliet has been Operational Director at the SportCity gym chain, where he and his team have worked on an optimal experience and service for members.
Ruud Lamers, Managing Director In The Air: “The film industry is constantly evolving. Due to the many changes in distribution and exploitation forms in the industry, plus the constant growth at In The Air internally and in terms of catalogue, there is a need for a General Manager with broad experience on all fronts. With his knowledge and network, his entrepreneurship, innovative capacity and years of experience, I have every confidence that Dennis will determine a clear future vision for ITA.”
“Great to return to this fun and dynamic industry.” Dennis Zuijdervliet adds. “My passion for films and film distribution is unabated. I am really looking forward to taking on this challenge and seizing new opportunities. The care and creative spirit with which the great team releases the films and the growth of In The Air's unique collection remain central to this.”


Nijverheidsweg 37
2102 LK Heemstede
The Netherlands

T + 31 (0) 23 700 97 89


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