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Our Vision

Family entertainment that matters

We offer high quality entertainment for children of all ages.

We focus primarily on cooperation with local film producers to make sure our national cultural heritage remains available for a long time.

Focus and passion are the magic ingredients to make sure our projects get the extra attention they deserve. We work together with independent operating specialists. In this way we create the most optimal exploitation plan and reach for each specific movie or series.

In addition to local acquisitions, we travel the world in order to find family entertainment that meets our standards and values. With our content we want to inspire and empower children.

Reliable, accessible, aiming for optimum cooperation with all our customers and contacts; that's who we are!

Ruud Lamers

Managing Director



Ruud has a long career in the entertainment industry. In 1975 he became managing director of VIP records and later WEA records. In 1983 he made the transition from music to film and became general manager of Warner Home Video Benelux. For a long time, Ruud was chairman of the industry associations for the video industry (NVPI and BVF) in the Netherlands and Belgium and within these organizations the initiator of the Kijkwijzer classifications. He is also an avid advocate of protecting the interests of filmmakers and using techniques to prevent unpaid downloading of films.

Josh Bonovrie

Sales Director



Jos is a home entertainment specialist at heart and involved with IN THE AIR as commercial director. He previously worked in similar positions with Warner Home Video and Veronica Magazine. At In The Air, he is responsible for the exploitation of film rights in the most varied forms of distribution and develops innovative concepts with win-win opportunities for all parties involved.

Noesja Lamers




Noesja Lamers manages the rights portfolio and is responsible for finance, billing and operational affairs.



Cruquiusweg 5
2102 LS Heemstede
The Netherlands

T + 31 (0) 23 700 97 89


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