About us

Ruud LamersCEO


Ruud has a long career in the entertainment industry. In 1975 he became managing director of VIP records and later WEA records. In 1983 he made ​​the transition from music to film and became managing director of Warner Home Video Benelux. Ruud was a long time president of the trade association for the video industry (NVPI and BVF) in the Netherlands and Belgium, and within these organizations, he was the initiator of the age classifications. He is a staunch advocate of protecting the interests of film creators and the development of techniques to prevent unpaid downloads. Ruud is a visionary when it comes to market trends and paves the way for new forms of film distribution.

Noesja LamersFinancial Administration & Office Management


Noesja Lamers manages the rights portfolio and is responsible for administratie, billing and operational affairs.

Jos BonouvrieSales Director


Jos is a home entertainment specialist at heart and involved with IN THE AIR as commercial director. He previously worked in similar positions with Warner Home Video and Veronica Magazine. At IN THE AIR, he is responsible for the exploitation of film rights in the most varied forms of distribution and develops innovative concepts with win-win opportunities for all parties involved.

Fabienne van DillenMarketing Director


Positive communication and marketing aimed at young audiences has been Fabienne's passion for more than 20 years. She founded an international advertising agency focussing on the target groups youth and parents. With IN THE AIR she can continue her mission to inspire and empower young audiences by creating and broadcasting high quality 'Family Entertainment That Matters'. Fabienne is committed to communicate and market the full range of IN THE AIR film rights.